KainAutomotive.com Idea Exchange 2.0

Please join in the exchange of ideas on how to generate better sales and profit results for Internet Operations at Automotive Dealerships

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Members

  • Todd
  • Ryan Skalnek
  • william cannato
  • Alex Diaz
  • Kendall Billman
  • Valerie A Carter
  • John Manson
  • Jason Wolfe
  • John Champeau
  • Sharon Autry
  • Scott Dickey
  • Zac Morrison
  • Karen Clapham
  • RK
  • Jason Jager
  • Ed Brooks
  • TIM SLIWA
  • Lance Scott
  • Jeff Howell
  • Jonathan

Latest Activity

Many good points here. Many points that are often argued in other internet retailer avenues. Cars are a different item to buy online than books and DVDs. I think products like widestorm will help bridge the gap between those customers who want to ...
11 hours ago
Can't disagree with that. One minute I am helping a walk-in showroom customer and the next I am selling a car via email exchanges to a guy in Albuquerque who wants it shipped to him. (I once sold a car to a guy in AZ and we did the whole thing via...
16 hours ago
Trace, You could try and classify them that way, but in the end I think it comes down to getting the customer what they want, when they want it, THE WAY THEY WANT IT. I captalize the last statement because I belive that is what is left out of the ...
16 hours ago
Trace Ordiway added 3 blog posts
16 hours ago
Todd is now a member of KainAutomotive.com Idea Exchange 2.0
16 hours ago
Patrick Workman and Sean Stapleton are now friends
16 hours ago
Great thought starter I sent this blog to our owner as we are switching to Dealer.com. Our digital marketing manager and myself are taking this kind of information and using it as we move forward. Great blog....
18 hours ago
I agree! Add ecarlink.com, ecarone.com, and texasautoliquidators.com to the list also. But those sites exist to support eBay auctions (true eCommerce there) and those stores are not conventional car retailers, yes? No? Most car dealer are trying t...
18 hours ago
Kevin - Glad to hear from a happy customer! We pride ourselves on being "One Solution for All Departments", glad to see you are enjoying using our solution. Mark - I know from my own experience managing inbound leads (not for a dealership, but in...
18 hours ago
Trace, google, craigs list, Texas direct auto these sites all 2 things incommon: 1. They sell and service a hell of a lot of product and revenue 2. They posess none of the qualities above Your website is a tool for your customers not a destinat...
19 hours ago
I believe that you have to give them what they want. I am not saying giveaway cars. I am saying answer their questions and don't dance around them. Give them a little and then ask them for a little. Make it an exchange. You would be surprised how ...
20 hours ago
Amazon is always a great e-retailer to look to.
20 hours ago
Mitchell, I agree with you very much. Just like when you are working a deal and your sales manager tells you to take control of your customer. Practicing those tactics will help you take control of the customer.
20 hours ago
I like something simple like this one from Amazon.
20 hours ago
I am thinking email blast. Some will get it and some won't. If it sells 1 car it did it's job. I am also thinking of creating a video promoting it on social network sites. I am still in my brainstorming phase.
22 hours ago
Ryan, who does your used car factory website? I like the custom feel of it!
23 hours ago
We’re not necessarily marketing anything as a Black Friday Event, but we are hitting very hard with our marketing starting on Wednesday. We’re doing a promotion on several used PT Cruisers we bought and our price is going to be about 2k better tha...
23 hours ago
So what's your strategies? Coupons? In-announced savings?
yesterday
David, Over the last 30 day after Thanksgivings I have noticed we have a hard time fighting Santa Claus, he seems to win every time. However this year is not the same as all of the last 30 and certainly the playing field is not the same. Ususally ...
yesterday
Terry Moore added 4 photos to the album 'Reed-Lallier Chevrolet'
yesterday
 

Events

Ideas/Discussions

David Kain

Do you have any plans for an "Online Black Friday Sale" event? 7 Replies

Started by David Kain in General Marketing. Last reply by William Bryant 20 hours ago.

Ryan Green

Who has the best customer survey? 3 Replies

Started by Ryan Green in Best Practices. Last reply by Zak Nov 20.

Terry Moore

CSR's Chart Tutorial 2 Replies

Started by Terry Moore in Best Practices. Last reply by Terry Moore Nov 20.

Zak

Is No-haggle pricing the wave of the future? 4 Replies

Started by Zak in General Interest. Last reply by Mike Warwick Nov 22.

Ryan Green

Anyone using CarGiGi? 3 Replies

Started by Ryan Green in Lead Sources. Last reply by Ryan Green Nov 19.

Mark Heyman

Time to upgrade Web Site 5 Replies

Started by Mark Heyman in Websites. Last reply by Mark Heyman Nov 19.

Mark Heyman

Upgrading our CRM, LM tool and Web Management 6 Replies

Started by Mark Heyman in Lead Sources. Last reply by Shellie Pierce 18 hours ago.

Zak

Best practices for repeat customers and split deals? 10 Replies

Started by Zak in Best Practices. Last reply by Daniel Shafer Nov 20.

Cheryl Rogers

Ideas on Internet customers 20 Replies

Started by Cheryl Rogers in Best Practices. Last reply by Stan Sher 20 hours ago.

Sue Cavanaugh

Phone and Internet Lead Ratios 11 Replies

Started by Sue Cavanaugh in General Interest. Last reply by Terry Moore Nov 18.

Robert Stockton

Cars Direct? 6 Replies

Started by Robert Stockton in Lead Sources. Last reply by Bruce Hartz Nov 17.

Rick Burleson

ebay Templates 7 Replies

Started by Rick Burleson in Best Practices. Last reply by Larry Bruce Nov 18.

Terry Moore

What's on your mind! 7 Replies

Started by Terry Moore in General Interest. Last reply by Daniel Shafer Nov 16.

Kathleen Spurrier

SEO and Paid Search 10 Replies

Started by Kathleen Spurrier in Search Engines. Last reply by Ryan Gerardi Nov 18.

David Smith

The creeping contact overkill syndrome

Started by David Smith in General Marketing Nov 12.

Mitchell Brenner

We made our CRM choice 7 Replies

Started by Mitchell Brenner in Technology. Last reply by Sean Stapleton Nov 17.

Patti

Closing percentages for 3rd Party lead providers. 16 Replies

Started by Patti in Lead Sources. Last reply by Stan Sher Nov 17.

Finney

Used Vehicle information sheets for BDC or Internet Phone-ups 10 Replies

Started by Finney in Best Practices. Last reply by David Smith Nov 13.

Mitchell Brenner

My Visit To Dealer.Com 11 Replies

Started by Mitchell Brenner in Websites. Last reply by Mitchell Brenner Nov 19.

terry click

taking video's 8 Replies

Started by terry click in Best Practices. Last reply by terry click Nov 10.

Blog Posts

Trace Ordiway

NOBODY KNOWS ANYTHING

The title of this piece comes from a quote attributed to the screenwriter William Goldman. He was referring to the fact that, although the motion picture industry has been in existence for more than 90 years, no one in the movie business can accurately anticipate the public's taste or predict how well a picture will do in the theaters. In the end, a picture's success or failure is to a great degree just luck.

Is that not true of all retail? How many of us have held a big sale to which nobody ca… Continue

Posted by Trace Ordiway on November 23, 2009 at 7:30am — 6 Comments

Larry Bruce

Ractive Marketing 2.0 - The Application Stack

I have continued to get a lot of questions on how a solid foundation for an online marketing build would look. In response to those requests I am submitting this post.

The very best way to conquest new customers and brand your dealership is and will continue to be online leveraging multiple layers of content to match your customer’s world view.

THE MASS MARKET IS DEAD…REPLACED BY A MASS OF NITCHES. You will either connect with them on their terms or continue to get a 3% conversio… Continue

Posted by Larry Bruce on November 16, 2009 at 6:39am — 4 Comments

Trace Ordiway

THINK OUTSIDE THE (BLACK) BOX

It seems to me that, as a community of Internet Retail Car Sales professionals, we devote a lot of discussion to the success or failure of the online software tools and services that we employ. However, very little is said about the success or failure of our dealer websites to successfully merchandize our products and services.

Yikes, was that a dry opening paragraph or what? OK, let me phrase it another way. I want to talk about the first thing prospective customers encounter when they seek to… Continue

Posted by Trace Ordiway on November 15, 2009 at 11:30am

JD Rucker

Using Online Tools (and common sense) to Expand Your Pre-Owned Market Area

The only good news about a decline in sales of new cars over the past several months: used cars are fueling the automotive rebound. As consumers trend to buying used instead of new, dealers are filling their lots with pre-owned vehicles to meet the increased demand.

You have the cars. They want them. How do you bring them to you? How can you stand out from your competitors? With marketin… Continue

Posted by JD Rucker on November 9, 2009 at 10:06pm — 14 Comments

Chris Fousek

5 Take Aways from Digital Dealer 7

1) Keep it simple
It’s easy to come away from a conference like this with information overload and a sense of being overwhelmed and asking yourself where do I start? Keep it simple. This was certainly the underlying message at many of the most recent sessions. Stay focused. Remember to Crawl, Walk, Run (thanks VJ). Stop Chasing Shiny Objects (thank you Mr. Stauning) get the basics under control first. Don’t go it alone. Remember your team mates within your dealership… Continue

Posted by Chris Fousek on November 9, 2009 at 9:31am — 2 Comments

 
 

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About this Idea Exchange 2.0

Welcome to the Idea Exchange. This Idea Exchange is an outgrowth of our IDEA EXCHANGE 1.0 Platform we started in 2007 and you can be a member of both if you would like. If you are a KainAutomotive.com Client you can also visit our CLIENT TOOLKIT for access to all kinds of excellent best practices and ideas. We set the Exchange up so you can freely trade ideas, help others with their Internet and BDC Operations and express your opinions. I know you'll respect the fact that this forum is not for selling or promotion but for helping. If you have any questions about this site or would like to speak to someone at KainAutomotive please contact us at
1-866-546-3428 or by email david@kainautomotive.com
or visit our website at www.kainautomotive.com

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