KainAutomotive.com Idea Exchange 2.0

Please join in the exchange of ideas on how to generate better sales and profit results for Internet Operations at Automotive Dealerships

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Latest Activity

Sue, What reporting with VinSolutions are you referring to? We are working on setting up your SMDR integration but that is something completely separate. GM doesn't require that you use any specific vendor. There are like 20-30 GM OneSource appro...
42 minutes ago
Kathleen: We have worked with multiple CRM tool providers and have found that they all have dfferent challenges. We are currently working with Vin Solutions and have had our fair share of hiccups. Their reporting is not the best when it come to b...
1 hour ago
I would take a look at imagiclabs.com. We have been with them for years and it is very easy and efficient.
1 hour ago
Do you currently do geo-targeted SEO marketing? I would love to pick your brain on this topic. 814-868-9678
1 hour ago
Exchange rates always drive used vehicle sales north. Many have found geo-targeting thru SEO utilization is the best source and cost effective. Find a licenced and experienced company ADZzoo may be an option. Also word choice is key for best resul...
1 hour ago
2 members updated their profile photos
1 hour ago
Kelsey Tatro is attending David Kain's event
November 10, 2009 at 9am to November 11, 2009 at 12pm
This 1.5 day KainAutomotive Client Only Workshop will build on your Internet Operations Blueprint and introduce you to advanced strategies, tactics and marketing options designed to accelerate your Internet sales SPECIAL PRESENTATIONS BEST IDEA ...
1 hour ago
Josh, I was saying that I sure hope that wasn't the case....responding during the night. As far as Autobase goes.....it's not web based?? I thought they changed that? So I suppose you can't use a smart phone either. The job is very demanding as i...
2 hours ago
Catherine Zimmer tim marttell
2 hours ago
Chris Fousek added a blog post
1) Keep it simple It’s easy to come away from a conference like this with information overload and a sense of being overwhelmed and asking yourself where do I start? Keep it simple. This was certainly the underlying message at many of the most rec...
3 hours ago
3 hours ago
Samantha Brutto is now friends with Michael and Zak Stahlsmith
3 hours ago
Our monthly expense for paper information to the sales force is huge. I set up Gmail accounts for the sales force to use, & this will add tremendously. I look forward to working with you. Dan Shafer Infiniti of Gwinnett
3 hours ago
Please invite me ASAP! I've been waiting FOR EVER! Thanks!
3 hours ago
3 hours ago
Renovated in 2008.
3 hours ago
My biggest frustration with social media is that vendors want to know what my biggest frustration with social media is so they can go and talk about it as if it was their idea and henceforth proceed to pontificate from the pulpit as if they had so...
3 hours ago
Thanks, I will give it a try
4 hours ago
Thanks, I will give it a try
4 hours ago
Greg Cole and Todd Cole are now friends
4 hours ago
 

Ideas/Discussions

terry click

taking video's 4 Replies

Started by terry click in Best Practices. Last reply by terry click 4 hours ago.

Samantha Brutto

Is Canada on your radar? 2 Replies

Started by Samantha Brutto in General Marketing. Last reply by Zak Stahlsmith 1 hour ago.

William Bryant

What's Your Biggest Frustration With Social Networking? 7 Replies

Started by William Bryant in Best Practices. Last reply by Timothy Martell 3 hours ago.

marc mattingly

Non-responsive Customers. 14 Replies

Started by marc mattingly in Best Practices. Last reply by Shellie Pierce Nov 6.

Mitchell Brenner

Please let me know your thoughts on these CRM's 5 Replies

Started by Mitchell Brenner in Technology. Last reply by Shellie Pierce Nov 6.

Kathleen Spurrier

CRM Providers 28 Replies

Started by Kathleen Spurrier in Technology. Last reply by Matt Watson 42 minutes ago.

Kevin A Lepine

Trade Appraisal Tools 12 Replies

Started by Kevin A Lepine in Technology. Last reply by Chris Fousek Nov 5.

Samantha Brutto

How does your parts website work? 8 Replies

Started by Samantha Brutto in Websites. Last reply by Mike DeCecco Nov 4.

marc mattingly

Help! 2 Replies

Started by marc mattingly in Best Practices. Last reply by marc mattingly Nov 3.

Erica Sietsma

Email marketing at its worst 9 Replies

Started by Erica Sietsma in General Marketing. Last reply by Larry Bruce 1 day ago.

Mike McErlean

anyone using a company named "WM Carnet Targeted Marketing? aka yourhotleads.com 3 Replies

Started by Mike McErlean in Lead Sources. Last reply by Suzanne Brief Nov 5.

Steve Frischer

3rd Party Leads 101 5 Replies

Started by Steve Frischer in Lead Sources. Last reply by William Bryant Nov 3.

Zak Stahlsmith

Computers at each work station necessary for CRM? 17 Replies

Started by Zak Stahlsmith in Technology. Last reply by Richard Keck Nov 2.

Adam Rumschlag

Wholesale 1 Reply

Started by Adam Rumschlag in Other. Last reply by Larry Bruce Oct 28.

Mitchell Brenner

Back To CRM's 7 Replies

Started by Mitchell Brenner in Technology. Last reply by Mitchell Brenner Oct 28.

Lee Maynor

Autotrader 9 Replies

Started by Lee Maynor in Lead Sources. Last reply by Michael 1 day ago.

David Kain

JD Power 2009 Appeal Study

Started by David Kain in General Interest Oct 25.

David Kain

Interesting eBook for you to review about Facebook for Auto Dealers 3 Replies

Started by David Kain in General Marketing. Last reply by Scott Rainville Oct 27.

Blog Posts

Chris Fousek

5 Take Aways from Digital Dealer 7

1) Keep it simple
It’s easy to come away from a conference like this with information overload and a sense of being overwhelmed and asking yourself where do I start? Keep it simple. This was certainly the underlying message at many of the most recent sessions. Stay focused. Remember to Crawl, Walk, Run (thanks VJ). Stop Chasing Shiny Objects (thank you Mr. Stauning) get the basics under control first. Don’t go it alone. Remember your team mates within your dealership… Continue

Posted by Chris Fousek on November 9, 2009 at 9:31am

Larry Bruce

Traditional media still has a place in my budget…WHY??


I must have heard this 100 times at DD7 by many dealers I talked with. I even found myself agreeing…I remember saying sure it does. Today as I was recapping what I was exposed to this year at Digital Dealer I thought about this and it occurred to me…WHY?

What exactly does traditional media do for a dealership? I f… Continue

Posted by Larry Bruce on November 6, 2009 at 12:34am — 1 Comment

Trace Ordiway

YOUR BABY IS UGLY - PT 1

How do you tell someone that their child is ugly? Is it possible to tell a parent that his/her baby is homely? And even if you do, will they hear it?

The baby above is a metaphor for something that I believe vexes the Internet-based retail car business. It certainly does me. It is this: as an industry (retail automobile sales) that suffers from a somewhat low regard by the populi, a regard that we all want to see improve, it behooves us to put on our most professional public face. And now that… Continue

Posted by Trace Ordiway on November 2, 2009 at 11:00am

Trace Ordiway

YOUR BABY IS UGLY - PT 2

Car dealers are legendary for their ability to produce unbelievably bad TV commercials; why should we be shocked when their Internet content is no better? But why does this phenomena - seemingly unique to our industry - persist? I think it's pretty easy to explain.

One of the great things about the car business is that anybody can get into it. Walk through enough dealership doors and eventually you will get hired. What you make of it after that is up to you. It’s rock n’ roll, baby! Anybody can… Continue

Posted by Trace Ordiway on November 2, 2009 at 10:59am — 2 Comments

Steve Stauning

Miley Cyrus Quits Twitter; Will Your Dealership Be Next?

In a move that seems to have shocked every pre-tween from Maine to Malaysia, Twitter Queen Miley Cyrus recently decided to stop tweeting and start doing something else… anything else.

My reaction is a mixture of sadness and joy. Sadness because I can no longer read tweets from Miley telling me she’s “heading out with friends” or “sitting in the makeup chair” or “running to Nobu for sushi.” (How will I and her 2 million other followers ever live without these 140-character, micro-blogging update… Continue

Posted by Steve Stauning on October 22, 2009 at 8:15am — 5 Comments

 
 

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About this Idea Exchange 2.0

Welcome to the Idea Exchange. This Idea Exchange is an outgrowth of our IDEA EXCHANGE 1.0 Platform we started in 2007 and you can be a member of both if you would like. If you are a KainAutomotive.com Client you can also visit our CLIENT TOOLKIT for access to all kinds of excellent best practices and ideas. We set the Exchange up so you can freely trade ideas, help others with their Internet and BDC Operations and express your opinions. I know you'll respect the fact that this forum is not for selling or promotion but for helping. If you have any questions about this site or would like to speak to someone at KainAutomotive please contact us at
1-866-546-3428 or by email david@kainautomotive.com
or visit our website at www.kainautomotive.com

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