KainAutomotive.com Idea Exchange 2.0

Please join in the exchange of ideas on how to generate better sales and profit results for Internet Operations at Automotive Dealerships

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Larry Tabloff updated their profile9 hours ago
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Larry Tabloff is now friends with Bobby Malatia, Todd Smith, Stan Sher and 310 hours ago
Todd Smith and Linda Crossman are now friends12 hours ago
Shane Born, Brian Gluckman and Mark Scott joined KainAutomotive.com Idea Exchange 2.013 hours ago
We just started our online chat. This will be very helpful. thank you!
Rick Burleson updated their profile photoyesterday
Rick Burleson updated their profileyesterday
Jason Putnam updated their profileyesterday
Bobby Malatia is now friends with Rachel Vandal and Sandy Pursleyyesterday
Todd Smith added a blog postyesterday
You can download the Automotive Dealer Live Chat Buyers’ Guide: 11 Key Questions to Ask Any Live Chat Provider Before You Buy at: www.activengage.com/DealerLiveChatBuyersGuide.shtml The eBook details the critical elements to ensure that you make...
Interesting. Maybe they are doing it to cut costs.
Bobby Malatia added a discussionyesterday
Has anyone heard about Higher Gear and their future ability to integrate into Reynolds? I was talking with one of my clients and he said Reynolds told him that pretty soon they will no longer have this ability, and per my client Reynolds made it s...

Blog Posts

Todd Smith

New eBook- Live Chat Buyers' Guide

You can download the Automotive Dealer Live Chat Buyers’ Guide: 11 Key Questions to Ask Any Live Chat Provider Before You Buy at: www.activengage.com/DealerLiveChatBuyersGuide.shtml


The eBook details the critical elements to ensure that you make the best deci… Continue

Posted by Todd Smith on July 2, 2009 at 2:14pm — 1 Comment

Rob Lange

Satisfying the Trade-In Educated Customer

Satisfying the Trade-in Educated Customer


If there is one area of the car sale that regularly proves troublesome for salespeople, I suggest it would be handling the trade in. While most customers have educated themselves and have expectations of trade allowance (all too often highly inflated based on lack of understanding of vehicle true condition) it’s not the numbers that cause the most trouble. It’s the presentation of them to the customer. And the proper presentation can make all the di
Continue

Posted by Rob Lange on June 5, 2009 at 6:32pm

Rob Lange

The Next Chapter in Customer Satisfaction

The Next Chapter in “Customer Satisfaction”

We’ve all seen it before. It started with the customer who arrived at the dealership with volumes of printed research information. Even prior to widespread use of the internet in automotive shopping some customers spent hours in the library or sent away for a computer printout providing detailed pricing information on the car of their choice. Those who were not bold enough to enter the showroom with the folder left in stuffed between seats or hidde
Continue

Posted by Rob Lange on June 5, 2009 at 6:31pm

marc mattingly

Dealer Website or Manufacturer's Website?

I am considering going from a Ford Dealer Connection Website to a dealer website. Is it better to have your own website versus the manufacturer's website? Who are you using to do this for you (who do you recommend)? What do they do for you (video, live chat, etc.)? Has your internet traffic gone up since you switched? What is the cost involved? Has your lead quality gotten better? Any help would be much appreciated!

Posted by marc mattingly on May 20, 2009 at 3:38pm — 1 Comment

marc mattingly

Subject Lines!

I always hear that you need to have a subject line that grabs attention. What are some ideas you have, I know you have to balance a fine line so that your emails are not sent directly to spam folders. I need some great attention grabbing subject lines. Thanks everyone!

Posted by marc mattingly on May 20, 2009 at 12:45pm

 

Ideas/Discussions

Bobby Malatia

Higher Gear's Integration with Reynolds 1 Reply

Started by Bobby Malatia in General Interest. Last reply by Matt Watson 1 day ago.

Carlito B. Mojica Jr.

Post your Social Media sites 2 Replies

Started by Carlito B. Mojica Jr. in Websites. Last reply by Russell Crossman Jul 1.

Michael Correra

Where do one start to get better results from our dealer website? 6 Replies

Started by Michael Correra in Best Practices. Last reply by Mike Warwick Jun 27.

Sandy Pursley

Response Logix 1 Reply

Started by Sandy Pursley in Best Practices. Last reply by Andrew DiFeo Jun 25.

David Kain

CARS is official name for CAR ALLOWANCE REBATE SYSTEM (aka Cash For Clunkers) 1 Reply

Started by David Kain in Best Practices. Last reply by Carlito B. Mojica Jr. Jun 30.

James Baxendale

Internet Director Pay Plans 1 Reply

Started by James Baxendale in Job Descriptions and Compensation. Last reply by Mike Warwick Jun 27.

Jacqueline M. Sullivan

How to invite owners of other makes into service...HELP! 4 Replies

Started by Jacqueline M. Sullivan in General Marketing. Last reply by Vickie Kain Fister Jun 25.

Bobby Malatia

Is lead quality really an issue? 16 Replies

Started by Bobby Malatia in Lead Sources. Last reply by Mark Heyman Jun 23.

Sandy Pursley

Looking for a CRM/ILM that works best (using Imagic) 4 Replies

Started by Sandy Pursley in Technology. Last reply by Shawn Morse Jun 25.

David Kain

Cash for Clunkers Fact Sheet

Started by David Kain in Best Practices Jun 20.

Edward Shaffer

How do you handle inbound calls on pre-owned vehicles? 15 Replies

Started by Edward Shaffer in Best Practices. Last reply by Max Holmes Jun 23.

Jill Brumley

ARGGGHHH! Can I vent about lead quality??? 4 Replies

Started by Jill Brumley in Best Practices. Last reply by Tony Thorstad Jun 26.

Mark Heyman

Saturn / GM Image 6 Replies

Started by Mark Heyman in Best Practices. Last reply by Mark Heyman Jun 12.

Jill Brumley

Website chat feature 7 Replies

Started by Jill Brumley in Best Practices. Last reply by Victoria Logue Jun 25.

Todd Smith

Are you a bank robber??? 4 Replies

Started by Todd Smith in Best Practices. Last reply by Mark Heyman Jun 12.

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David Kain David Kain created this social network on Ning.

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About this Idea Exchange 2.0

Welcome to the Idea Exchange. This Idea Exchange is an outgrowth of our IDEA EXCHANGE 1.0 Platform we started in 2007 and you can be a member of both if you would like. If you are a KainAutomotive.com Client you can also visit our CLIENT TOOLKIT for access to all kinds of excellent best practices and ideas. We set the Exchange up so you can freely trade ideas, help others with their Internet and BDC Operations and express your opinions. I know you'll respect the fact that this forum is not for selling or promotion but for helping. If you have any questions about this site or would like to speak to someone at KainAutomotive please contact us at
1-866-546-3428 or by email david@kainautomotive.com bobby@kainautomotive.com
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